My story
Born in Portugal, I’ve been fascinated by technology since childhood, teaching myself to work with operating systems like DOS and Windows 95. Later on, I became self-taught in computer repair, and all my friends would call me to fix their computers, be it hardware or software.
After high school 2002, I intended to pursue an electrical engineering degree but ended up studying Geotechnical Engineering and attending a Master’s in Innovation and Technological Entrepreneurship.
1st Chapter
At that time, unsure what to do, I took a job as a helpdesk agent at a telecommunications company. I learned to handle different personalities over the phone and work under pressure with deadlines in a demanding environment.
I was then invited to work as a drilling engineer for a construction company in Angola, Africa. I led teams deep into the African jungle, providing water wellbores and pumping stations for government entities, the Red Cross, and private clients.
2nd Chapter
Family reasons brought me back to Portugal, and I started working as a real estate agent at REMAX. This was my first exposure to marketing and sales, and I excelled at it. It was the only job I woke up happy to go to.
Still, I wasn’t entirely happy and tried different professions, transitioning from managing an import/export company to working as a skip tracer in a credit repair firm, and then as an auditor in a food company in Cape Verde.
Around 2012, I began experimenting with creating and uploading YouTube videos, using software tools, taking online courses on making money online, and building WordPress sites while making affiliate sales through YouTube.
This led me to land a job in a software company’s digital marketing department. As a newcomer, I rebuilt and rewrote the entire website, increased leads by 200%, and built the company’s social media presence, focusing primarily on YouTube and video.
3rd Chapter
Frustrated by the company’s lack of organization, I decided to work from home, taking on YouTube consulting and WordPress development clients.
Leveraging my software skills, I started a membership site where I taught more than 400 students how to combine different marketing software and strategies, with many achieving successful results. You can still see a video review here: https://www.youtube.com/watch?v=92cZzunGveU .
The membership allowed me to gain a solid understanding of affiliate marketing (email, funnels, CRO, etc.) and build a network of 100+ automated news websites, and my income was split between the three.
In the meantime, I also became a crypto investor and dabbled with trading, and my knowledge in this area grew immensely.
After 9 years of working from home, I felt sluggish and unfocused. To regain my tenacity, I applied for corporate jobs in digital marketing positions.
I secured a role as CMO at a marketing agency, where I learned to manage a team, use CRM software, prepare ad campaigns, organize events, SMM, and craft successful online marketing campaigns.
Final Chapter
Eventually, the company was acquired by another tech firm. At that point, I had to choose between staying with the new company or leveraging my skillset to launch my own brand/company.
I opted for the latter, and now my plan for the next 10 years is to concentrate on helping online entrepreneurs and people who like technology, choosing the right software/solutions, combining the right strategies, making better decisions, and saving time by employing automation and AI.
My YouTube channel along with this website and social media, will be where you can learn all I have to offer. I will concentrate on different topics such as “No Code Automation + AI”, email marketing, SEO, sales funnels, video creation/editing, CRM/accounting, social media management, content creation, e-commerce, WordPress, hosting, online courses/memberships, lead generation, market research, and more.
Passions and Hobbies
While digital marketing is my professional focus, I have found some hobbies that help me stay well-rounded. From building my communication skills to embracing physical challenges, here are some of the pastimes that keep me engaged:
Mission and Vision
I am here to help individuals and entrepreneurs choose online tools to grow their businesses. I explain how to use them, with YouTube tutorials. I focus primarily on Video tools, lead generation, CRM, and content distribution leveraging AI automation.
My long-term vision is to build a thriving community of digital entrepreneurs who feel confident leveraging technology to its fullest potential while saving time and staying ahead of the curve.
